Search has changed more in the last two years than in the previous ten. With Google’s AI Overviews (SGE), smarter ranking systems and increasing competition, businesses can no longer rely on old SEO tactics. Signa helps companies adapt to the new search landscape with clear, practical SEO consulting that focuses on what actually moves rankings today.
Modern SEO for a New Search Environment
Traditional SEO alone is no longer enough. Google now uses AI to determine search intent, surface expert content and identify trustworthy businesses. Our consulting focuses on helping you build an SEO foundation that works in both:
- Traditional search results (organic rankings)
- AI-generated results such as Google AI Overviews, Bing AI and emerging answer engines
We help you understand how Google’s AI interprets your content, what signals matter and how to structure your pages so they’re chosen as part of AI-generated answers.
What We Do
- SEO audits for new and established websites
- Keyword research focused on high-intent, profitable search terms
- On-page SEO improvements for pages, collections and blogs
- Technical SEO: speed, structure, Core Web Vitals, indexing
- Content structure tailored for Google AI Overviews
- Local SEO strategy: Google Business Profile, maps, reviews
- Competitor analysis — what they rank for and why
- Consulting on Shopify SEO best practices and site structure
SEO for AI-Generated Answers
With AI Overviews becoming more prominent, Google now favours:
- Clear, authoritative content
- Structured information (lists, tables, FAQs)
- Pages that answer questions directly and concisely
- Trusted brands with consistent messaging
We help you shape your content so your business is more likely to be included in AI responses — which is rapidly becoming more important than traditional rankings alone.
Who This Service Is For
- Toronto businesses who want practical, honest SEO guidance
- Companies struggling with declining rankings post-SGE
- Stores moving to Shopify who need a proper SEO foundation
- Business owners doing their own SEO but needing expert direction
- Teams looking for a long-term search strategy, not quick hacks
What We Don’t Do
- No spammy backlink schemes
- No keyword-stuffing or outdated tactics
- No “guaranteed #1 ranking” promises
- No low-quality content mills or copy-paste blog posts
Why Work With Signa?
- Serving Toronto small businesses since 1991
- We combine real-world SEO with real-world business sense
- We focus on profitable traffic — not vanity metrics
- Clear communication, honest recommendations and long-term thinking
- Experience with Shopify, service businesses and technical industries
